Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A limited edition collection of YSL’s iconic Rouge Pur Couture The Slim Lipstick matte lipstick dressed in lethal red python print.
Rouge Pur Couture The Slim Lipstick, YSL’s first leather matte finish lipstick with a unique square bullet for ultimate precision. This lipstick combines intense highly-pigmented colour with full coverage to deliver a long-lasting matte finish. The innovative square bullet allows for easy application, with its tips helping to effortlessly shape the lip without the need for an additional lip liner. Precise, signature, couture.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.