Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Offers four fabulous eye-shadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all day and night.
Powerfully pigmented, butter-soft formula glides on easily.
Easy to blend formula - can be used wet or dry hours.
Comes in a mix of coveted colours, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending.
E757A Nude Awakening 10g.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.