Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Create visibly smooth styles with the Frizz Block Smoothing Spray. The lightweight mist envelops the strands in a protective veil of nourishment, working to soften and tame the hair for up to 72 hours.
Enriched with rice protein, tara tree fruit extract, sunflower sprout, chia seed and green tea leaf extract, the mist works to hydrate the hair, while promoting a vibrant appearance. Ideal for humid temperatures, the heat-activated spray seeks to lock in moisture, while encouraging a glossy-shine finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.