Earn points with every purchase by subscribing to the This is Beauty rewards program. Click "Earn Rewards" at the bottom of the page and follow the simple steps to sign up. As a thank you, you get £5 just for joining and following us on social media.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed.
Achieve flawless, professional-looking arches with the UOMA Beauty Brow Fro – Fro-To-Go Kit. This versatile, all-in-one eyebrow pencil is designed to define and shape your brows, featuring a built-in highlighter and blending spoolie for a seamless, high-quality finish.
Enhanced with a pigment-rich formula, the brow pencil glides across your skin with ease, allowing you to fill in sparser areas while creating the ideal arch. A slim triangular tip gives maximum control and precision during use. Upgraded with a sheer highlighter, this multi-purpose brow pencil utilises a sponge applicator to accentuate the brow-bone and soften any harsh edges.
The brow definer ensures structured, smooth and even results, equipped with a spoolie to help groom and blend your arches. Built for a natural-looking finish, this hybrid eyebrow pencil-highlighter boasts impressive colour pay-off and long-lasting wear.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.