Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Amplify and enhance your lashes with Too Faced's ground-breaking Damn Girl! 24-Hour Mascara, a revolutionary creamy mousse formula developed with a special blend of whipped melting waxes that offer instant and weightless volume.
Enriched with innovative polymers to enhance flexibility, the mascara works to lift, lengthen and curl the look of your lashes, creating high-intensity definition and fully-loaded volume that lasts up to 24 hours. The exclusive dual-fibre 'Infinity Brush' helps to hug and lift every lash, while hydrophilic pigments deliver intense black colour that resists smudging or clumping.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.