Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Create a flawless base with the Too Faced Born This Way Foundation, an oil-free formula that delivers medium-to-full coverage with a flawless finish.
The foundation creates a veil of perfection, offering a smoother-looking canvas with a more even tone. It is formulated with Coconut Water to help replenish moisture levels without over-hydrating, and resilient Alpine Rose, which works to brighten the look of skin and support elasticity. The foundation also boasts the moisturising properties of Hyaluronic Acid to promote a smooth, hydrated finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.