Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Inspired by 'detox' techniques, Talika's first tinted anti-ageing concealer works to visibly smoothen the look of skin, tackling signs of ageing and fatigue to promote a younger-looking, more even toned skin finish. Delivering anti-fatigue properties, it conceals the appearance of dark circles (blue and brown) and eye bags while smoothing the look of fine lines. Its dose of antioxidant Native Damask Rose Cells provides firming, replenishing and antioxidant benefits. Offers optimal coverage, long-lasting wear and a professional-looking finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.