Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Encourage a ‘wide-awake’ illusion with the Syrene Aqua Restore Eye Essence. The fast-absorbing cream drenches your eye-area in moisture, locking it in for long-lasting softness. Perfect for people that are prone to puffiness, as a boost of seaweed extract works to encourage the look of improved skin elasticity. Packed with antioxidants, the cream shields your skin from external aggressors, while marine collagen summons a plumper, firmer aesthetic. Aloe vera works to soothe, while an innovative SYN-EYE complex reduces the look of dry skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.