Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
With its featherlight texture that lends an ethereal, luminous lustre, SUQQUs Shimmer Liquid Highlighter bestows an incandescent glow.
With its water-based formula that plumps and floods your skin with precious moisture, this silky highlight grants the dewiest gleam to your cheekbones, brow bones and your cupids bow. Laced with oils of sunflower, jojoba and macadamia seed to cherish skin while lending the most realistic sheen, this sheer elixir layers up from barely-there to show-stopping melting with your fingertips for effortless enhancement.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.