Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Inspired by all things feline, our vegan Pantherine palette’s warm browns, fierce oranges and burnished bronzes blend together purr-fectly, for endless ways to re-invent the classic cat eye.
The 6 matte shades are exceptionally creamy, with buttery soft high impact colour with even coverage and a velvet soft finish. With a high percentage of pigment, each shade has unique depth of colour. Beautifully blendable and buildable with a mix of innovative emollients to melt into the skin, giving a super smooth and silk-soft finish.
The 3 metallic shades have a lustrously cream-like texture with paint-like intensity, these metallics leave a super reflective flash of colour and luxurious finish. With an incredibly high percentage of pearls, each statement metallic finishes off any eye look with sought after shine. The long wearing smooth cushion of colour combined with the effortless-to-apply elastic texture, allows for endless unique and sophisticated looks.
COOL CAT (matte) - cool mid-brown
PURR (matte) - rich warm-brown
POUNCE (matte) - ochre yellow-brown
GAZE (metallic) - foiled warm chocolate
WILD (metallic) - foiled bronze-gold
FIERCE (metallic) - foiled hot copper
KITTEN (matte) - rich caramel tan
WHISKER (matte) - bright medium orange
Feline matte - brick red-brown
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.