Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Use the feather soft bristles of the B08 Magic Wand Brush to seamlessly apply and blend your favourite highlighter. The flame shaped tip allows for precise application whilst the slightly crimped bristles will pick up the perfect amount of powder for an even application and a diffused soft-focus finish. Finished in a chic white and rose gold colourway, this is a must-add to your collection.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.