Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Create eyes that mesmerise with the Always on Cream Eye Shadow by Smashbox. Developed with a creamy consistency and cloud-like texture, the formula blends seamlessly across lids, delivering a soft matte finish.
The pigmented cream eyeshadow features a built-in priming benefit, to help protect from creasing and flaking, encouraging colour-true longevity. Its versatile nature means it can be worn alone or in combination with other formulas for high-impact results, helping you to achieve expressive looks or soft styles effortlessly.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.