Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Doubling as a makeup primer, Shiseido Urban Environment Oil-Free Suncare Emulsion SPF 30 combines the powers of broad-spectrum sunscreen agents and antioxidant-rich spirulina with unique photosynthetic properties for optimal protection.
Perfect for city life, the milky lotion features multiple actives and technologies, all tasked to safeguard your skin from signs of ageing brought on by sun and pollution exposure. Anti-Sebum Damage Complex, hybrid anti-pollution powder and black tea extract work to support a radiant and decongested complexion.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.