Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Encourage glossy, silky-soft hair with Shea Moisture’s Moringa and Avocado Conditioner. The lightweight formula deeply nourishes the strands, helping to remove knots and tangles for enhanced manageability.
Perfect for fragile curly and coily hair, the conditioner utilises a blend of shea butter, moringa and avocado to deliver a moisture boost. Matcha, an ingredient rich in antioxidants, protects against environmental aggressors, while green algae lends a soothing effect. Pair with the Power Greens Shampoo for optimal results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.