Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Delivering a steady stream of encapsulated retinol throughout the night to grant rapid, game-changing results without side-effects, Shani Darden's Retinol Reform is ultra-gentle yet incredibly effective.
Stimulating collagen production while boosting elasticity, refining skin's texture and lessening the visibility of scars, dark spots and enlarged pores, this hard-working treatment is perfect for those who are eager to quickly recover their skin's former radiance. With 2% lactic acid to melt the 'glue' binding dead cells to the surface, this super-charged treatment visibly softens the look fine lines and wrinkles, evens tone, smooths texture and swiftly bestows a luminous glow.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.