Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Enjoy a moment of well-being with every spritz of our Luminous Facial Mist. Applying as a micro-fine mist, the facial spray helps to boost the appearance of skin’s luminosity as it delivers a veil of moisture.
At the heart of the formula is our exclusive Biopolar Water, formed from pure mountain water that has undergone a bioenergetic process to deliver deeply hydrating benefits to the skin. Nutrient and antioxidant-rich botanical actives, including amaranth and olive leaf extracts, help to defend against environmental pollution and urban stressors. Infused with peppermint for a cooling effect, the facial mist can be used on bare skin to enhance radiance or after makeup application to set.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.