Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A creamy conditioner, dedicated to visibly transforming dry, damaged hair. The Sebastian Professional Penetraitt Strengthening and Repair Conditioner nourishes coloured and chemically processed lengths to reveal a soft and stronger-looking finish.
Developed with the brand’s Active Rescue System, the formula protects against visible split ends and breakage by plumping strands with moisture, resulting in a fuller appearance. Hair feels noticeably smooth post-use with a high-shine, glass-like lustre.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.