Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Bursting with skin-loving ingredients, this long-lasting liquid hydrates your complexion while delivering medium coverage. How? It's enriched with moisturising glycerin and plumping hyaluronic acid which not only work to intensely nourish, but also smooth and soothe for comfortable wear. Whether you want to conceal dark circles, brighten your complexion or minimise pigmentation (thank you, niacinamide), its creamy, pigmented formula will have you falling head over heels in love with it...
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.