Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Saie's Glowy Super Skin Foundation (30ml) is a sure-fire way to achieve a laid-back no-make up make up base.
Brimming with skin care ingredients (85% if we're being specific), this must-have complexion staple boasts hydrating hyaluronic acid, brightening rice bran peptides, plumping polyglutamic acid *and* moisturising glycerin. As for the pigmented aspect? It features a serum-like texture to deliver a buildable, lightweight-to-medium coverage with a bouncy, radiant finish. Its customisable finish means you can take this from a sheer look during the day or fuller coverage for the night...
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.