Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Setting out to create a high-shine lacquer with zero stickiness, ROEN sent our expectations of lip gloss through the roof when they first released the Kiss My... Liquid Lip Balm. Less than a year on and they've changed the game once again with this Kiss MyLiquid Lip Balm Shimmer: a balm-gloss hybrid that cloaks your kisses with a light-reflecting sheen.
Harnessing a cocktail of plant-based botanicals, including mango seed butter, avocado, grapeseed, peppermint and coconut oils, this decadent formula delivers a wave of lasting hydration as it works to soothe and protect your lips. With the qualities of a balm and the finish of a gloss, this luxe, non-tacky lip lacquer has a sleek doe-foot applicator that glides effortlessly over your lips. Available in three sumptuous shades, choose from twinkling transparent Cosmo, delicate peach Rumor and gold-speckled nude Bowie.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.