Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The Pureology Smooth Perfection Conditioner is an ultra-nourishing formula that encourages a sleek, glossy look. Scented with a delectable blend of cocoa, marshmallow accord and woods, the indulgent conditioner works to replenish the hair’s moisture and minimise the appearance of flyaways. An anti-fade complex sets to work to protect colour vibrancy between salon visits, while a blend of camellia oil and shea butter hydrate. Complete with sesame oil for a visible shine, the conditioner promotes an irresistibly soft finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.