Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Add dramatic volume to lashes with the PUPA Vamp! Explosive Lashes Mascara in 'Black', a volumising mascara with oversized brush to emphasise and dramatise your natural lashes.
The ultra-soft bristles are coated in a rich-textured formula that wraps around every lash for enhanced results. Grabbing even the smallest of lashes, the black mascara takes lashes to new lengths, delivering unapologetic volume and thickness for show-stopping, exaggerated results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.