Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The power-packed formula of Philip B Russian Amber Imperial Shampoo truly heals on all fronts: eleven life-giving L-amino acids at active strengths repair hair on a cellular level — quickly restoring its body, bounce and shine. An extraordinarily high dose of panthenol (vitamin B5) coupled with a catalyst, phytantriol, sinks moisture deep into every strand. An artful, Russian-inspired blend of chamomile, grape seed, rosemary, nettle, burdock and sage infuses your hair with emollients for a healthy gleam-from-within.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.