Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Cleanse those curls with the Ouidad Ready Set Clean Shampoo. This shampoo instantly uplifts dirt, impurities and product build-up as it smooths its way through tangled strands. Crafted with a lightweight gelée texture, the formula attracts oil and grime like a magnet before removing them from your lengths. Biotin helps support the growth of healthy-looking hair, while Willow Herb and Rhubarb Root Extracts lend scalp-balancing properties. Finally, a triple fruit vinegar blend (Apple, Apricot and Peach) is packed with antioxidants that help ward off environmental pollutants. Formulated without harsh surfactants, the curly hair shampoo purifies without stripping away natural moisture. The formula actively fights against dryness and irritation, leaving your curls shiny, fresh and tangle-free.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.