Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Features AI technology to recognise your brushing style and guide you to cover all teeth, ensuring an even and well-executed brush. An enhanced smart pressure sensor alerts you if you are brushing too hard or too softly, while the modes allow you to choose between Daily Clean, Sensitive, Gum Care, Intense Clean and Whitening. Plus, the brand’s signature round head paired with advanced micro-vibrations support fresher and healthier-looking teeth and gums with regular use.
Includes:
Oral-B iO Series 7 Electric Toothbrush - White Alabaster.
x1 Ultimate Clean Brush Head.
Premium Travel Case.
Magnetic Charger - EU 2-Pin Plug.
Travel Brush Head Holder.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.