Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The Blue Diamond Concentrate uses a trio of innovative ingredients - diamond peptides, arabinogalactans and a compound of essential amino acids and copper that work to prolong the healthy life and protect the DNA of skin cells for greater elasticity and firmness. Soft and silky, the Blue Diamond Concentrate serum works to boost radiance, energise and thicken the skin. Complexion is smoothed and the depth of fine lines and wrinkles are reduced.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.