Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Drench your locks in rejuvenating goodness with the OGX Damage Remedy+ Coconut Miracle Oil Extra Strength Penetrating Oil. The no-rinse formula absorbs fast, encouraging touchable softness instead of any greasy, sticky build-up being left behind. Ideal for people with coarse or dry hair as the replenishing and lightweight oil glides through your locks, the intensive cocktail of tropical flower Tiare, Vanilla Bean and Coconut Oil working to encourage princess-worthy, bouncy tresses.
Quick and easy, simply smooth the oil through damp, towel-dried hair and dry as usual. The appearance of frizz and flyaways are minimised, allowing you to embrace glossy sleekness with enviable shine. Perfect for taking with you on the go to experience blissfully-conditioned hair wherever you are.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.