Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Brighten, sculpt and define with the Wonder Stick from NYX Professional Makeup. Now arriving with more highly pigmented shade combinations, the dual-ended highlight and contour stick helps to enhance and define the look of your natural facial contours.
The lighter shade mimics a light-reflecting glow, while the darker shade sculpts the look of your cheekbones, jawline and hairline. Ultra-creamy and blendable, the Wonder Stick offers precise application and a seamless-looking finish to your highlighting and contouring routine.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.