Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Featuring a creamy, versatile formula that can be used as a lipstick, lip liner and blush. Waterproof and long-wearing, the pencil glides on effortlessly to deliver smooth, high pigmented colour with a matte finish, whilst preventing feathering for up to six hours. Lips feel comfortable and hydrated, and cheeks are defined with a flush of natural-looking colour. Eco-packaged in a collectible tin with a pencil sharpener and mirror for mistake-free application. Sweet Cheeks. 2.8g.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.