Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
System 2 Cleanser Shampoo 150ml
A thickening shampoo utilising Active Renewal technology to expertly lift away dirt, excess sebum and product build-up from the scalp and hair whilst adding body and lift from root to tip. Forming a protective veil over each strand, the shampoo strengthens from the inside out, offering visible volume and definition for a healthier-looking mane.
System 2 Scalp Therapy Revitalizing Conditioner 150ml
A density-protecting and nourishing hair conditioner that helps to retain moisture balance, providing hair resilience to natural hair with progressed thinning. Also powered by Activ-Renewal Technology to help remove follicle-clogging sebum, fatty acids and environmental pollutants from the scalp and hair, the thickening conditioner unleashes the volumising powers of Bioamp and Scalp Access Delivery 2.0. These two technologies work in tandem to improve thickness, control moisture balance, boost strength and deliver UV-protection.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.