Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Foundation X + from Natasha Denona provides full coverage and a radiant finish. Makeup artist turned entrepreneur; Natasha’s synonymous brand has achieved a cult-status with her trend setting line of products.
Buildable and blendable, this foundation is powered by anti-ageing ingredients to boost elasticity of skin. The creamy consistency applies like a second skin, leaving a luminous finish.
Harnessing the power of a Pomegranate Moisture Complex, the formula is infused with Gotu Kola Extract to hydrate and smooth skin, improving its overall health. What’s more, the foundation is packed with antioxidants to defend your complexion against environmental aggressors, helping to keep your pores clear and healthy. Long-wearing and water resistant, this foundation will have you covered, all day long.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.