Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Introducing the NARS Cosmetics Radiant Creamy Concealer; a long-wearing, buildable formula that helps to create a more balanced-looking complexion. Fortified with innovative light-diffusing technology, the lightweight, ultra-hydrating concealer blends effortlessly onto skin, delivering medium-high coverage and natural-looking colour. Mineral Tone Balancing Powders work to improve the look of the skin tone, while a Multi-Active Botanical Blend protects against environmental aggressors. The multi-purpose concealer helps to minimise the appearance of fine lines and signs of fatigue. Expect a fresh, dewy complexion with restored luminosity. Crease-proof, non-drying and complete with a wand applicator.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.