Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Struggling with the after-effects if staying up all night? Introducing: MUTHA’s innovative fake-awake formula that’ll fool everyone into thinking you got a full eight hours’ kip.
Get up, go and glow with this brightness-boosting cream that illuminates the under-eye area both instantly (pearl powder, we’re looking at you) and over time. It harnesses the power of energising coffee seed and botanical extracts alongside the brand’s unique “MUTHALOAD Core Technology”, which blends hydrating hyaluronic acid with rice peptides to encourage collagen and elastin production. The resulting cocktail ensures firmer and plumper skin, diminished dark circles and protection against the onslaught wrought by modern lifestyles. Plus, the smooth, velvety formula sits perfectly under make up.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.