Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
The reusable Quick Switch Dry Brush Cleaner by Morphe is a fuss-free cleansing pad, designed to remove pressed powder pigment and build-up from your brushes without water.
Bristle-safe, the cleaning accessory is gentle on your best-loved tools, removing all product to allow you to create multi-shade looks with one brush. Perfect for those on the go, take this pad with you for quick, effective colour switching.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.