Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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With a luxurious rich-yet-fluffy texture, the Undercover Face Cream supercharges skin with moisture (along with some barrier-repairing, anti-inflammatory botanicals) for a smoother, softer and more plump finish - perfect for priming for make up or just to give you that much lusted-after luminosity.
It all comes down to a handful of hydration-boosting ingredients. A cocktail of shea butter, squalane and rosehip oil work together to nourish and soften skin; meiritage - a blend of root extracts inspired by traditional Chinese medicine - restores your skin barrier function while undo the damage of pollution for a brighter finish; and finally a mixture of arnica flower, edelweiss and alpenrose extracts to calm irritation and reduce redness.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.