Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
100% vegan-friendly formula, supercharged with powerful firming ingredients that hydrate and support the skin on our necks, décolletage and chest, an area of our bodies that’s often neglected.
Boasting clever, plant-based chemistry, the moisturiser is powered by Mio’s new Smooth Booster Complex, a powerful blend of plant-based proteins and vitamins including Niacinamide to help smooth, firm and protect. Lasting hydration is provided by Shea Butter, while Hibiscus Flower extract helps to even out and unify skin tone. A fusion of Indian Fig extract and Monk's Pepper Berry imparts an instant ‘feel good’ and energising feeling.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.