Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Achieve that laminated brow look... with a twist, courtesy of Milk Makeup's Kush High Roll Brow Tint.
A first-of-its-kind, this tubing formula wraps every single brow hair in microscopic tubes that tint brows (not the skin underneath) for a defined look that won't smudge. Infused with skin-loving ingredients, this potent potion calls on conditioning hemp seed, castor and sunflower seed oils to ensure your arches stay soft while carnauba and jojoba waxes ensures no flaking. Cue bold, natural-looking brows (that stay in place for 24 hours) in no time.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.