Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Cleanse and refresh your hair with the Mielle Organics Rose Mint Shampoo. This gentle formula is designed to cleanse the hair of excess product build up, dirt and impurities without stripping the natural moisture barrier. Developed to help strengthen the hair, the shampoo is rich in nutrients such as fortifying Biotin to support healthy hair growth and reinforce the hair structure. Certified organic ingredients such as Coconut and Babassu seed oil hydrate the hair during cleansing to prevent drying. Ideal for weak, brittle and dry hair, this nourishing shampoo will leave your hair feeling clean and soft.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.