Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Restore radiance to your skin with the Mama Mio The Tummy Rub Butter. The soothing formula is lightweight, creamy and glides across the skin effortlessly, with a little product covering most of your baby bump. Created to heighten the appearance of tauter, smoother skin with added elasticity during pregnancy, the innovative components within the tummy butter work to reduce the look of stretch marks. The belly butter is enriched with plant-derived ingredients, along with a potent yet gentle Omega Rich Ski Stretch Complex, which is infused with Avocado, Inchi and Argan Oils, offering a highly-concentrated dose of Omega 3, 6 and 9. The illusion of tone and firmness is restored, allowing you to be filled with the confidence and empowerment that you deserve during these magical 9 months.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.