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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Nourish your skin with the Mama Mio Megamama Body Lotion, a product that left 97% of mamas feeling moisturised. Packed full of ingredients bursting with goodness, the lotion harnesses the powers of nature to smooth and hydrate for a suppler, softer feel. Containing Mama Mio’s Omega Rich Skin Stretch Complex, you’ll be treated to a burst of elasticity, helping to keep your skin in its best shape during those all-important nine months. The innovative complex is made up of Argan, Inchi and Avocado Oils to deeply condition your body, leaving behind traces of Omegas 3, 6 and 9 for an extra nourishing touch. Calming Aloe Vera soothes irritation for a cool finish while Coconut Oil aims to maintain a springy texture.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.