Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Achieve a photo-ready complexion with MAC Studio Fix 24-Hour Liquid Concealer; a lightweight, buildable formula that delivers medium to full coverage with a comfortable matte finish.
Blending seamlessly onto skin, the fluid concealer expertly blurs the appearance of blemishes and imperfections for a smooth, even finish that never feels dry or cakey. Its sponge-tip applicator wand allows precision and control, whilst its long-lasting formula provides 24-hour wear for skin that looks flawless and perfected with natural-looking colour. Available in a range of shades to suit all skin tones.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.