Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Perfect for a natural no makeup-makeup look, the Lumene CC Colour Correcting Cream encourages a clarified appearance. The medium coverage foundation sets to work to visibly minimise redness and add a subtle glow.
Suitable for all skin types, the CC cream combines Nordic lingonberry with Arctic spring water to deliver a refreshing burst of hydration to the skin, while protecting against harmful UVA/UVB rays with SPF 20. Lightweight and easy to blend, the formula promotes an instantly unified look.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.