Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Maintain your blonde between salon visits with the L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo. This toning shampoo is perfect for those who find that their blonde, highlighted and grey hair becomes yellow and brassy over time. Violet pigments counteract the unwanted tones in the hair to neutralise and correct in just one use. Discolouration is corrected to leave your colour looking fresher and brighter. Maintain a salon finish for cleaner, brighter colour with this purple shampoo!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.