Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Impart soft colour and refresh your glow with the Laura Mercier Tinted Moisturiser Natural Skin Perfector. With added SPF30 plus an antioxidant-rich vitamin complex, this multipurpose formula offers superior protection against skin-weathering UV and daily environmental stress.
A perfect fusion of skincare and makeup, it uses silica treated pigments for a soft focus veil to blur the look of uneven tone and blemishes, while a blend of tamarind, macadamia and kukui seed oils give 24-hour hydration.
Not heavy on skin with a sheer finish, you can achieve an effortless ‘no-makeup’ look. Find your skin tone match from the universal shade collection.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.