Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Keep that freshly, expertly made-up look all day long with Laura Mercier Brow Dimension Fibre-Infused Colour Gel. The smooth, clear gel helps define eyebrows. The lightweight, colourless gel is easy to apply evenly with a spiral brush. Holding the shape of the brow, Laura Mercier Brow Dimension Fibre-Infused Colour Gel does not flake or crack during the day. Made with aloe, the gel is a kinder alternative to other products that might irritate the skin. Known for its therapeutic properties, aloe helps heal and cleanse the brow throughout the day while creating a pulled-together appearance. Simply apply to the brow after using a pencil to arch the brow for a long-lasting effect.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.