Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
An eye cream so soothing and hydrating, you’ll have to stop yourself from going overboard with this lightweight texture!
Just as the name promises, this eye cream is a water bank of moisture that your skin will instantly take to. Formulated with blue hyaluronic acid, a unique form of the hydrating ingredient that is fermented with seaweed from the depths of seawater, the low molecular weight allows hydration to sink deeper into the skin. It also contains coconut and glutathione (an antioxidant found in plants) to form a protective layer around the skin to lock in moisture. The result? Tired-looking eyes get a hydrating glow up and look way less puffy and much more luminous.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.