Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A medium buildable coverage foundation by Lancôme. The Teint Idôle Ultra Wear Care and Glow SPF25 is an 82% skincare serum-based formula that boasts up to 24 hours of wear with a breathable, luminous finish.
Featuring NAI pigments, specially coated pigments that maintain a consistent pH level with the skin, the no-transfer liquid foundation remains colour-true with a freshly-applied look for longer, while perlite and silica work to absorb excess oils for a radiant, yet more mattified result. Hyaluronic and mandelic acids work to promote a plumper, smoother-looking complexion with each wear, alongside diminishing the appearance of fine lines and textural irregularities for a flawless-looking base.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.