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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Featuring a retractable design and SmartTouch grip, the lip liner allows ultimate control when applying, alongside offering precision defining thanks to its 3mm wide crayon. A built-in sharpener ensures you’ll never be caught without your signature lip, while the velvet-smooth formula glides seamlessly across the skin for a fuller, plumper illusion.
0.35g. Shade 517 Rosy Brown.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.