Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Discover the radiance of the IT Cosmetics Bye Bye Under Eye Illumination, designed to conceal and brighten the eye area. The highly pigmented, full-coverage concealer helps to cover dark circles and discoloration, while adding luminosity to the skin. Infused with anti-ageing peptides, hydrolysed collagen and hyaluronic acid, it supports a hydrated and plumped eye area. This water resistant under-eye essential can also be worn as foundation to add a lit-from-within glow to your complexion.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.