Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
A lust-worthy silicone-free formula that leaves hair hydrated and naturally beautiful, this is the perfect match for those with dry and thirsty hair.
A hard-working cocktail of aloe vera - known for its scalp and hair healing properties, which effectively conditions and calms while adding enviable shine, fatty acid-rich shea butter intensely moisturises and omega-3 fatty acid flax seed restores strength and elasticity to damaged locks and finally, the inclusion of tamanu regenerates, strengthens and protects hair throughout the day. Lightweight and easily absorbed into the hair without build up, this product is a relaxing and harmonising treat for your hair and your hair, making shower time an absolute treat.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.